AWS re:Invent 2018: Listen to Your Customers Voice & Engage Them w/ Delightful Experiences (DIG301)

Published on Nov 30, 2018

In this session, we demonstrate how to easily deploy an AWS solution that ingests all Tweets from any Twitter handle, uses Amazon Comprehend to generate a sentiment score, and then automatically engages customers with a personalized message. The intended audience includes developers and marketers who want to leverage AWS to create powerful user engagement scenarios. We highlight how quickly a machine-learning marketing solution can be deployed. We cover the AWS services Amazon Pinpoint, a digital user engagement service, and Amazon Comprehend, a natural language processing service that uses artificial intelligence and machine learning to find insights and relationships in text. Complete Title: AWS re:Invent 2018: Listen to Your Customers' Social Voice & Engage Them with Delightful Experiences (DIG301)