AWS re:Invent 2017: Learn How Amazon Leverages Amazon Pinpoint to Drive Growth and E (MBL303)
Published on Nov 30, 2017
Amazon Music is a popular music streaming service that uses Amazon Pinpoint to help drive growth of the service through effective engagement with its user base. In this session, learn the ins and outs of how the Amazon Music team uses the Amazon Pinpoint service to drive user growth and retention to achieve the desired business outcomes, achieve KPIs, and use app and user analytics for insight for further improvement projects.