Yieldmo: Transforming User Events into Actionable Data with Amazon Kinesis

Capturing hundreds of billions of micro-interactions on an ad within a session can be challenging. In this episode of This Is My Architecture - https://amzn.to/2ECpMHu, Jay from @Yieldmo explains how they use Amazon Kinesis to capture and sessionize user interactions in real time, at scale, and without significant cost or operational overhead. Using Kinesis Data Analytics, Yieldmo computes engagement data on the fly, making it easier to help their customers create greater impact and gain deep insights from their powerful analytics capabilities. Host: Aarthi Raju, Partner Solutions Architect, AWS Customer: Jay Nair, Principal Data Engineer, Yieldmo Subscribe: More AWS videos http://bit.ly/2O3zS75 More AWS events videos http://bit.ly/316g9t4 #AWS